Ten finalists presented their start-up ideas to a panel of local business leaders during the finals of Old Dominion University's first "Lion's Lair" entrepreneurial competition and the pitch for a fire starter product won the contest's top prize.

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Luke Hillier, an ODU alumni sat on the panel for the competition. "A lot of people have great ideas and don't do anything with them," he said. "The magic is having the passion, dedication, excitement and focus to turn an idea into something real."